Don't Kill the Magic is the debut studio album by Canadian reggae fusion band Magic!. It was first released on 30 June 2014 by Latium Entertainment and RCA Records. The album was preceded by lead single "Rude" on 11 October 2013, which peaked at number six on the Canadian Hot 100 and became a chart-topper in the United States and the United Kingdom and top ten hit in Australia, New Zealand, Denmark, the Netherlands and Sweden.